Technological Edge

KPI HERO - Finally, Get Your KPI'S Guaranteed

Our proprietary technology, the KPI Hero, is a machine learning algorithm designed to automate and maximize the CR between the app install and your chosen in-app event.

No Need to pay for bad Users

We have your best interests at heart so that you never need to pay for bad users or worry about fraud. We worry for you and protect your traffic with our fraud control tool.

No Risk
No headaches

Knowing that our KPI Hero will block any source that doesn't meet your KPI goals will minimize your risk and ease your mind.

No Need
to Monitor for Low Quality users

You determine the percentage of users that complete the desired in-app event, registration, level completion or purchase and we guarantee it.

No Need to optimize the Campaigns

You can sit back and let our KPI hero algorithm constantly monitor the campaign performance and optimize it at any given time.

Get the Users you Want and Pay Only for Them

Based on your targeted users, our KPI Hero will block unwanted users, meaning you only pay for users who meet your KPI targets.

Fraud Control Technology

Using a multi-layer approach to fraud detection, our technology detects and proactively blocks any type of publisher fraud.

Click
Spam

Click
Spam

Click spam is the fraudulent activity where organic conversions are hijacked (stolen) and made to look like the fraudster's own affiliate traffic by overloading the attribution system (the platform attributing clicks to conversions) with large amounts of clicks.

Device
Mismatch

Device
Mismatch

Abnormal device distribution detection identifies patterns based on operating system, browser version, device model and user agent. Marks conversions not in the list of accepted devices

Wrong
App-Version

Wrong
App-Version

Installs should always come from the latest version that the official app-store hosts. Reasons why users would have a different version would be that packages are being installed from unofficial app-store or through emulators. Both are unwanted and should not be allowed. This is a form of SDK fraud.

Fraud
Database

Fraud
Database

Fraud database detection identifies conversions from bad IPs and device IDs as well as IP & user agent combinations.

Emulator
/ Bot

Emulator
/ Bot

Marks conversions coming from bots or emulators.

Fingerprint
Patterns

Fingerprint
Patterns

Marks conversions that use the same unique fingerprint.

Duplicate
IP's

Duplicate
IP's

A duplicate IP occurs when two or more conversions on the same product / partner / affiliate level within a predefined time interval have the same user IP address (also called click IP address). Duplicate IPs are considered fraudulent when an IP Address repeats itself excessively on the same product as this indicates that the same user performing multiple conversions.

Proxy
/ VPN

Proxy
/ VPN

Proxy / VPN detection identifies conversions coming from proxies, common cloud platforms, TOR and VPNs.

Postback
Fraud

Postback
Fraud

Marks conversions with postback calls not originating from known tracking platforms or Ad-Servers.

Excessive
old devices

Excessive
old devices

Detects traffic sources with excessive amounts of old devices for profitable campaigns marketers are expecting the right mix of device distribution. High amounts of old devices (older than 2 years) leads to unprofitable campaigns and is if excessive a strong indicator for fraud. Outdated emulators / bots results in high amounts of old devices.

Duplicate
User

Duplicate
User

Duplicate user detection uniquely identifies machines by fingerprints, UUID or device IDs

Session
Time

Session
Time

Session time detection identifies conversions with excessively short or long click-to-conversion times.