Our proprietary technology, the KPI Hero, is a machine learning algorithm designed to automate and maximize the CR between the app install and your chosen in-app event.
We have your best interests at heart so that you never need to pay for bad users or worry about fraud. We worry for you and protect your traffic with our fraud control tool.
Knowing that our KPI Hero will block any source that doesn't meet your KPI goals will minimize your risk and ease your mind.
You determine the percentage of users that complete the desired in-app event, registration, level completion or purchase and we guarantee it.
You can sit back and let our KPI hero algorithm constantly monitor the campaign performance and optimize it at any given time.
Based on your targeted users, our KPI Hero will block unwanted users, meaning you only pay for users who meet your KPI targets.
Using a multi-layer approach to fraud detection, our technology detects and proactively blocks any type of publisher fraud.
Click spam is the fraudulent activity where organic conversions are hijacked (stolen) and made to look like the fraudster's own affiliate traffic by overloading the attribution system (the platform attributing clicks to conversions) with large amounts of clicks.
Abnormal device distribution detection identifies patterns based on operating system, browser version, device model and user agent. Marks conversions not in the list of accepted devices
Installs should always come from the latest version that the official app-store hosts. Reasons why users would have a different version would be that packages are being installed from unofficial app-store or through emulators. Both are unwanted and should not be allowed. This is a form of SDK fraud.
Fraud database detection identifies conversions from bad IPs and device IDs as well as IP & user agent combinations.
Marks conversions coming from bots or emulators.
Marks conversions that use the same unique fingerprint.
A duplicate IP occurs when two or more conversions on the same product / partner / affiliate level within a predefined time interval have the same user IP address (also called click IP address). Duplicate IPs are considered fraudulent when an IP Address repeats itself excessively on the same product as this indicates that the same user performing multiple conversions.
Proxy / VPN detection identifies conversions coming from proxies, common cloud platforms, TOR and VPNs.
Marks conversions with postback calls not originating from known tracking platforms or Ad-Servers.
Detects traffic sources with excessive amounts of old devices for profitable campaigns marketers are expecting the right mix of device distribution. High amounts of old devices (older than 2 years) leads to unprofitable campaigns and is if excessive a strong indicator for fraud. Outdated emulators / bots results in high amounts of old devices.
Duplicate user detection uniquely identifies machines by fingerprints, UUID or device IDs
Session time detection identifies conversions with excessively short or long click-to-conversion times.