Success Stories
Top Japanese Developer Gains Massive Success Domestically And Overseas
BACKGROUND
The Japan-based developer, Next Ninja, is an established player in the JRPG mobile gaming industry.
Their title 'Grand Summoners' achieved success in the local Japanese market and Next Ninja was looking to replicate the success globally.
GOAL
Next Ninja collaborated with Performance Revenues with the main goal of helping them to soft launch their new JRPG in Asia and reach overseas success across Europe and the USA.
The main focus behind the “Grand Summoners” campaign was to ensure that only highly engaged users were acquired while reaching the KPI goal for ROAS.
STRATEGY
Performance Revenues, as Next Ninja's agency of choice, exclusively managed the campaign across multiple user acquisition channels.
Role Playing Game apps appeal to a very specific target audience and initial CPIs are much higher across all traffic channels. On Facebook, we created target audience segmentation based on RPG gamers and different RPG titles. We created lookalikes based on different in-app actions such as purchase, install, level achievement and more.
For creatives, we used video ads, banners and carousel ads designed by our creative team.
On the ad network, we used our top publishers (comprised of in-app and premium publishers) specializing in JRPG titles. Our creative studios produced high-quality ads on various supporting sizes.
To enhance the optimizations, our team used our in-house technology – the KPI Hero – to allocate the top performing publishers based on their ability to reach the desired
in-app events.
Results
Results
40%
30 DAY RR
50%
LOWER CPI FROM THE SET KPI
Leading Japanese Casual Game Developer Finds Global Success With Performance Revenues
"Performance Revenues worked with us as like a close family. They always care about our goals and costs, and pour in many efforts
to reach it efficiently"
"We've accomplished many goals already together in remarkable efficiency. Making a decision of what will be the key success factor of a Japanese game when aiming the world is important, but it is sometimes hard for ones working in Japan to understand the culture outside. Performance Revenues understands how the product works quickly, and find out the core competence of it considering the nature outside of Japan, and can create a wide range of creatives grasping the heart of people living under different backgrounds, and run effective campaigns on various major channels"
Cyberstep CEOBACKGROUND
A leading, Tokyo based mobile game developer wanted to duplicate the domestic success of their massively popular Crane Game in the international market
GOAL
Cyberstep partnered with Performance Revenues to efficiently drive new user acquisition campaigns on a global scale, increasing the exposure of their new crane game globally in Asia, Europe, and the USA, with clear KPIs of 30 days ROAS of 30%.
STRATEGY
Performance Revenues ran app- install campaigns across several user acquisition channels including Facebook, Google UAC, and Ad-Network.
To better understand the CPI and user behavior on each channel, we created many campaigns and tested them based on the initial budget allocation per channel accordingly.
After reaching a substantial number of events, we started optimizing towards these events in order to achieve the KPI goals while A/B testing creatives on a bi-weekly basis.
Results
Results
250%
30 DAY
ROAS
600%
90 DAY
ROAS
Leading Japanese Manga Brand Goes International
"In our unprecedented mission to launch our Manga Park app in Africa, we could not find any company in Japan who had a similar experience
in the field"
"Performance Revenues took on this challenge. They built a marketing plan and executed it exactly. Their plan and execution worked perfectly, and brought over 20 million installs from Africa (which was over the KPI we set up at the beginning of the campaign, while not breaking the budget)!
It is very rare to find a company that knows how to work with Japanese, in the Japanese language, according to the Japanese standards and promote Japanese apps worldwide. We wish and will continue our collaboration with Performance Revenues to spread Japanese Manga all over the world"
Keisuke Nishiyama, Hakusensha marketing teamBACKGROUND
Leading Japanese Manga app developer, Link-U, develops highly successful reading applications for top manga publishing houses. This time, they teamed up with a huge publication firm, Hakusensha, to promote the Manga Park W Android app in Africa, with the aid of the Japanese government.
GOAL
Following their previous collaboration promoting the popular Mangaone app in Japan, Link-U approached Performance Revenues to help them promote their joint venture with Hakusensha in order to expand the business overseas, with an initial focus of penetrating the African market. The main goal was set on acquiring as many installs as possible in Kenya and Nigeria.
STRATEGY
Performance Revenues, together with both Link-U and Hakusensha, planned the soft launch of their Manga Park W application on social (Facebook and Instagram) and Google UAC. Prior to the campaign launch, Performance Revenues did thorough research on both geo’s market reach and characterized audience groups. Simultaneously, our internal creative studio utilized the Japanese design assets to generate new creatives to best fit overseas markets, mainly for the African region.
Our PPC team built various campaigns with diverse creatives (video and banners) for A/B testing, while also implementing audience targeting segmentation to ensure we reached our partners’ goals.
Results
Results
20M+
NEW APP USERS
X2
NEW MARKETS
Grabtaxi, SEA'S Biggest Ride Sharing Company, Partners With Performance Revenues
To Claim Top Spot
BACKGROUND
Founded in 2012, GrabTaxi Holdings Pte. Ltd. is a Singapore-based technology company that offers ride-hailing, ride sharing, food delivery service and logistics services through its app in Singapore and neighboring Southeast Asian nations Malaysia, Indonesia, Philippines, Vietnam, Thailand, Myanmar, and Cambodia.
GOAL
Grab collaborated with Performance Revenues to increase its activity and new app users across 5 key markets: Malaysia, Indonesia, Vietnam, Thailand, and Singapore.
STRATEGY
Performance Revenues utilized its advanced in-house technology solution - the KPI Hero - incorporating a wide range of in-app and mobile web placements through their top publishers, to run two types of campaigns: A burst campaign to increase Grab's presence across the App Store and a KPI focused campaign to increase new users with strong booking ratios.
RESULTS
RESULTS
#1
TOP RANK ON APP STORE
20%
UPSCALE IN 1ST BOOKING
Gumi Finds Global Success With
Performance Revenues
"We have been working with Performance Revenues for over a year now, and have kept a very healthy partnership through consistent communication, reporting, and excellent optimization"
"The results provided have always maintained beyond-satisfactory quality.
We’re very happy to continue with Performance Revenues as one of our highest valued partnerships in the future!"
BACKGROUND
Founded in 2007, Gumi Inc. is a leading Japanese game developer with a focus on mobile games. The company has multiple subsidiaries across Asia, Europe, and North America.
GOAL
Gumi Inc. collaborated with Performance Revenues to launch their hit JRPG game “Brave Frontier” to a worldwide audience with the focus of hitting it big in the Western markets.
STRATEGY
Performance Revenues collaborated exclusively as an agency of choice with Gumi Inc, running a massively scaled app install campaign to promote “Brave Frontier”, a popular Japanese RPG in 9 key markets: US, CA, UK, AU, MY, ID, TH, SG, PH, while harnessing the power of our internal key technology – the KPI Hero – to track post-install events and Retention Rates. By also utilizing A/B testing on various creative assets, Performance Revenues delivered large volumes of new users in key markets, while also maximizing KPIs through our network.
Results
Results
200k
NEW APP USERS
23%
CVR INSTALL TO PURCHASE
Major German E-commerce Retailer Increases New Users By 200% With Performance Revenues
BACKGROUND
The OTTO Group (Otto GmbH), based in Germany and France, is currently one of the world’s biggest e-commerce companies. The company is a well-known brand with a variety of products such as home goods, multimedia, fashion and more. Otto always aims to grow its audience and increase mobile activity.
GOAL
OTTO collaborated with Performance Revenues to grow the user base and purchase ratio of their main application (OTTO.DE) domestically.
STRATEGY
Performance Revenues optimized the campaign using our KPI Hero technology increasing the CR between new installs and users who completed the in-app purchase event. We A/B tested many creative assets based on the different products and concepts that increased user value and purchase rate.
Results
Results
200%
INCREASE IN NEW APP USERS
15%
CVR INSTALL TO PURCHASE
Casual Farm Game Blossoms In Korea
BACKGROUND
Korean game developer, NEOGAMES, specializes in casual mobile gaming. Their hit title ‘Real Farm’ is a highly successful simulation game in the domestic market.
GOAL
The developer aimed to increase their local activity in the South Korean market by focusing on new users with high registration rates and ROAS percentages.
STRATEGY
Performance Revenues ran an app-install CPI campaign through their ad network channel with the main focus on post-install optimization targeted towards new user registrations. Once we saw a high install to registration CR we switched the pricing model to CPR, where the client only paid for registrations made. This change of strategy not only saved the app developer a lot of money but also delivered the desired users to the app.
Results
Results
500K+
NEW USERS IN KR MARKET
160%
ROAS
HK Developer Finds Success Across SEA
BACKGROUND
Hong Kong-based game developer, Moonton, makers of the popular MOBA 5V5 game "Mobile Legends" collaborated with Performance Revenues in-order to increase their UA activities across SEA.
GOAL
Moonton partnered with Performance Revenues with the clear goal of expanding their user acquisition efforts for "Mobile Legends", across seven major SEA markets - TH, PH, MY, ID, IN, SG and VN. The campaign objectives were set for high-quality users with KPI's of 60% in-app purchase rate and D2 RR > 50% and D7 RR > 20%.
STRATEGY
Performance Revenues account management team ran the campaign across the network channel, utilizing the power of our internal technology - the KPI Hero - to simplify the optimization process and track post-install events and RR based on the advertiser's goals. By constantly optimizing the campaign, the AM's kept close track of the quality to combat fraud, using our detection tools, and pushed through the sources that managed to achieve high CR between new users that downloaded the game, and users that completed the desired in-app events.
Results
Results
50%
DAY 2 RETENTION RATE
60%
IN-APP PURCHASE RATE
"Performance Revenues is our best partner"
"They were very helpful in launching Grand Summoners Globally. We appreciate the weekly and daily communications, providing solutions to whenever there were any problems, and most of all, Performance Revenues CEO's commitment to our success. Our success overseas would have never happened without Performance Revenues"
CEO, Next Ninja, Masayuki Yamagishi