SEM

Search Engine Marketing, is a form of Online Marketing, which aims to promote products, web sites and other online merchants, via the search engines.

The target audience sees the ads of the SEM campaign as the "sponsored results" when he searches for a phrase in one of the search engines (Google, Yahoo & Bing are the most common ones).

Research shows that about 30% of the clicks done in search engines are made on the sponsored links. This is a market that no company can afford to lose.

What is in it for you?

How will you get the high quality share of these 30%?

The position of your ad and its content are the best ways to predict your click through rate.

So how is your position determined?

Two main parameters determine your location: The first one is how much money you are willing to spend on each click. The second parameter is the quality of your keywords (Quality Score). The first parameter is relatively easy to control, however, the second parameter is determined by many variables and effectively determines your ability to compete well for your target audience. The higher your quality score is, the cheaper a click will be for you, and the more profitable the campaign will become. This element requires implementation of the right techniques, efforts and knowledge.

But what happens if you got lots of clicks and only few sales/leads?

Optimizing a campaign is the most important part after building it correctly. Without it, your campaign will lose money.

So what will we do for you?

Keyword research:

• • Product's research
  • Competitor's research
  • Using our research tools to find relevant additional Keywords.

Building the campaign:

• • Clustering the keywords into thematic campaigns & ad-groups.
  • Creating relevant ads (two at least for each ad-group).

Optimization:

• • Monitoring and analyzing the campaign performance and other elements within the campaign.
  • Ads optimization.
  • Bidding optimization.
  • Landing page optimization.

Adding additional campaigns and ad-groups.

Monthly performance reports.

Get more information here