Articles & News

Reaching Positive ROI for Mobile User Acquisition across the various Channels

Available Channels, how they differ, and what to Look-Out for. Paid User Acquisition is used by most companies, big and small, to grow their user base, climb up the store charts and reach the masses. However, navigating the paid user acquisition sea is a tricky challenge, which requires a successful strategy. Why acquire users? Knowing Read More

How to plan a media buy campaign for your mobile app

Bought media is used by most companies, big and small, to grow their user base, climb up the store charts and reach the masses. However, navigating the paid user acquisition sea is a tricky challenge, which requires a successful strategy. Why buy media? Knowing that everyone else is doing it is not enough of a Read More

Why Advertisers Should and Would Switch from CPI to CPA

The shift has already happened: The mobile advertising industry is shifting and changing faster than anything that came before it. Beyond the giant leap in ad technology, possibly the most significant change is related to the speedy education process that most major advertisers underwent during the course of the recent year. The majority of big Read More

Performance Revenues: Tips for Negotiating with Mobile Ad Networks

Tips for Negotiating with Mobile Advertising Networks Below is the first in a series of articles written for app developers and advertisers by Ron himself – the first article is useful for those who wish to promote their mobile apps through performance-based advertising and affiliate networks. The guide itself aims to clear up some of Read More

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How to Reach Positive ROI Through Mobile App Marketing

When looking to reach positive return on investment (ROI) for your mobile app through performance based marketing, you should always keep one simple formula in mind: ROI = ARPU/CPA ARPU (Average Revenue Per User) is the average revenue that your app’s users generate over their lifetime, through whatever monetization method that is in place (most Read More

How to Avoid Fraud in Mobile App Marketing

The objective of this article is to help you, as an app developer, advertiser or network, to discover fraud in your performance based mobile campaigns. Fraud is a common phenomenon when buying mobile app users, so developers, networks and advertisers must be aware of its existence and the methods to detect and deal with it. Read More