This is an algorithm which automates the optimization process, maximizing the conversion rate between the app install and your chosen in-app event.
In simple words, it means that we are able to guarantee that a set percentage of our users will complete an in-app event of your choice (such as registration, completion of a level, or even a purchase), so for example, if for some reason we only reach half of the agreed KPI, we only get half of the agreed price, etc.
For you, it means that instead of constantly having to monitor the campaign’s performance, you can sit back and let our KPI Hero do the job on your behalf. It also means that your interests are safely kept, as you are not paying for any bad users nor do you need to worry about fraud (we do worry, so we have a fraud control tool on top).
No other network offers such a commitment, as we believe that the only way for us to build a long lasting cooperation is by achieving your real goals.